The Senior Account Manager should encourage an Agency and client culture where marketing material across all media must be clear and comprehensive to be rated highly internally, and encourage an environment where projects consistently meet a high standard in both these respects. A sound knowledge of our target audiences - segmentation, geographical and demographic information, and clients own level of expertise in a product or service - and passing on this knowledge when briefing creatives are also core responsibilities of the role, to ensure creative theming, messaging and content are appropriate.
Project Management Responsibilities:
· - Soliciting an effective campaign brief from the client using the Internal Agency briefing forms and instigating further discussions where necessary
· - Responding to campaign briefs with a written Agency creative brief distilling client campaign information, helping develop the proposition ready for creative
· - Undertaking a detailed briefing to relevant Agency personnel in order to facilitate effective design, copy and production of marketing material
· - Ensuring projects are entered into the Agencys workflow, attending daily production meetings and helping revise project priorities throughout the day
· - Managing monthly planning meetings with clients to ensure all projects for the preceding month are captured and planned. Subsequently working with the Workflow Manager and Head of Account Management to decide if any work needs to be outsourced to external agencies. Work that needs to be outsourced is then discussed with the client
· - Proactively managing weekly campaign status meetings with all clients to discuss current projects and timings. Keeping clients fully informed on the progress of their projects and if relevant the wider business. Looking to make sure we are developing work efficiently and working smarter across all channels
· - Becoming a true business partner and where appropriate, proactively recommending early strategic and tactical solutions for clients communication needs, keeping informed of changing requirements in order to manipulate communication materials to ensure effectiveness
· - Initiating and participating in creative brainstorming sessions with a view to helping develop themes for clients communications. Ensuring schedules are adhered to, whilst efficiently managing the client budget and agency resource. Working with the creative team to ensure marketing materials are in line with Fidelitys brand values
· Proactively looking for added value services that account management can deliver to the different marketing departments to include but not exclusively limited to: competitor reviews, literature audits, market/industry/consumer trends
Size and complexity of projects: Agency projects range from a single factsheet or flyer to a complex campaign with multiple items across print, web and digital media
